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The Digital News Report: Australia 2020 was conducted by the University of Canberra at the end of the severe bushfire season during January 17 and February 8, 2020.
It also found the level of climate change concern varies considerably depending on age, gender, education, place of residence, political orientation and the type of news consumed.
Young people are much more concerned than older generations, women are more concerned than men, and city-dwellers think it’s more serious than news consumers in regional and rural Australia.
15% don’t pay attention to climate change news
More than half (58%) of respondents say they consider climate change to be a very or extremely serious problem, 21% consider it somewhat serious, 10% consider it to be not very and 8% not at all serious.
Out of the 40 countries in the survey, Australia’s 8% of “deniers” is more than double the global average of 3%. We’re beaten only by the US (12%) and Sweden (9%).
Percentage of climate change deniers by country Australia ranks third in the world |
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Strident critics in commercial media
There’s a strong connection between the brands people use and whether they think climate change is serious.
More than one-third (35%) of people who listen to commercial AM radio (such as 2GB, 2UE, 3AW) or watch Sky News consider climate change to be “not at all” or “not very” serious, followed by Fox News consumers (32%).
This is perhaps not surprising when some of the most strident critics of climate change science can be found on commercial AM radio, Sky and Fox News.
Among online brands, those who have the highest concern about climate change are readers of The Conversation (94%) and The Guardian Australia (93%), which reflects their audiences are more likely left-leaning and younger.
More than half of Australians get their information about climate change from traditional news sources (TV 28%, online 17%, radio 5%, newspapers 4%).
However, 15% of Australians say they don’t pay any attention to news about climate change. This lack of interest is double the global average of 7%. Given climate change impacts everyone, this lack of engagement is troubling and reflects the difficulty in Australia to gain political momentum for action.
The polarised nature of the debate
The data show older generations are much less interested in news about climate change than news in general, and younger people are much more interested in news about climate change than other news.
News consumers in regional Australia are also less likely to pay attention to news about climate change. One fifth (21%) of regional news consumers say they aren’t interested in climate change information compared to only 11% of their city counterparts.
Given this survey was conducted during the bushfire season that hit regional and rural Australia hardest, these findings appear surprising at first glance.
But it’s possible the results simply reflect the ageing nature of regional and rural communities and a tendency toward more conservative politics. The report shows 27% of regional and rural news consumers identify as right-wing compared to 23% of city news consumers.
Perceptions of climate change reporting
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Regardless of political orientation, only 36% of news consumers think climate change reporting is accurate. This indicates low levels of trust in climate change reporting and is in stark contrast with trust in COVID-19 reporting, which was much higher at 53%.
Perceptions of climate change reporting
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19% want news confirming their worldview
- Media 'impartiality' on climate change is ethically misguided and downright dangerous
- We want to learn about climate change from weather presenters, not politicians
- Bushfires, bots and arson claims: Australia flung in the global disinformation spotlight
- Digital News Report: Australia 2020
- Digital News Report 2020
- How Much Do People Around The World Care About Climate Change? We Surveyed 80,000 People In 40 Countries To Find Out
- How People Access News about Climate Change
- Climate Change in the American Mind: November 2019
- Public Opinion In A Time Of Climate Emergency (pdf)