01/02/2021

Prominent Climatologist Behind 'Hockey Stick' Graph Talks About The 'New Climate War'

CBC Radio Canada - Bob McDonald

Michael Mann said he's seen tactics shift from science denial to attempting to paralyze climate action

Michael Mann, professor of atmospheric science at the Pennsylvania State University, and author of 'The New Climate War' (Sydney Herdle)

Michael Mann
Michael E. Mann is distinguished professor of atmospheric science at Pennsylvania State University. He is author of the upcoming book The New Climate War: The Fight to Take Back Our Planet.
Climate scientist Michael Mann is possibly best known for the iconic "hockey stick" graph published in 1998 that showed the steep rise in planetary temperatures. 

He was also one of the targets of a massive email hack dubbed "Climategate" aimed at discrediting climate scientists.

As a result of all this he gained an intimate knowledge of the strategies of those who are attempting to resist climate action — climate change deniers, and those trying to derail the political and social changes necessary to fight climate change.

Recently he's started seeing those strategies shift. In his new book, The New Climate War, he lays out what he's seeing, and what he thinks we need to do to preserve our planet.  He spoke with Bob McDonald about his new book.

Dr. Mann is a climate scientist and distinguished professor of atmospheric science at Pennsylvania State University. 

This interview has been edited for length and clarity

Q: You titled your book The New Climate War. How is it different from the old one?

A: The old climate war really was this basic attack on the foundational scientific evidence, an effort to discredit the very science underpinning human influence on our climate, and that is simply no longer credible. 

The forces of inaction haven't given up, but they've turned to a whole new array of tactics in their effort to prevent us from moving on, seeking to divide the climate advocacy community, getting us arguing and fighting with each other, deflecting attention away from the needed systemic changes, the needed policies towards individual behaviour, as if it's just a matter of individuals behaving better. 

The iconic hockey stick graph published by Dr. Mann and his colleagues in the journal Nature in 1998. (Nature)

Any effort that they can make to delay action on climate buys them billions of additional profits. And so this is what I call the new climate war. In some ways, it's more insidious because while they are not focusing on denying that climate change is real and human-caused, they are trying to convince us that that is not a problem or that the solutions don't involve getting off fossil fuels. 

Q: You have a four-point battle plan. Take me through that. 

A: First of all, don't waste all your time and effort debating climate change deniers. They're a fringe element. There are innocent bystanders, people who are caught sort of in the middle who are essentially victims of their efforts to deny the reality of climate change. And so we need to help those people out by providing them resources, by educating them about what the science has to say. I call them the persuadable middle.

The youth climate movement has been a game changer. Greta Thunberg and her fellow youth climate protesters, they've really centred this issue where it should have been all along. It's not just about the science or the economics or the politics and the policy issues. It's about ethics, our obligation not to degrade or destroy this planet for future generations.

We need a price on carbon, and Canada has that. The United States doesn't. We still lag behind. We need incentives, massive incentives, for renewable energy. We need all of these governmental policies that individuals like you and I can't pass on our own.

And, by the way, if they can make it about individual behaviour and lifestyle, well, all the better for them because then they can get us fighting with each other, finger-pointing and carbon-shaming each other because of our lifestyle choices when it comes to our food or our modes of transportation or whether we choose to have children. They would love nothing more than to have us fighting with each other about our individual lifestyle choices rather than representing a united front demanding action. 

Q: You call out misinformation as being one of the biggest battles we're fighting these days, and you were famously the victim of a massive disinformation campaign. How have misinformation and misdirection shaped the fight against climate change? 

A: You alluded earlier to the so-called "Climategate" affair, which was this massive disinformation campaign based on stolen emails of scientists. WikiLeaks played a role in promoting this. The fossil fuel industry played a role. State actors like Russia and Saudi Arabia played a role.

Mann is inspired by the youth climate movement, and young leaders like Greta Thunberg, pictured here at a climate strike in Vancouver. (Maggie MacPherson/CBC)

It may sound a bit familiar because, of course, that attack, which was 10 years ago, we could think of that as sort of a local cancer that ultimately metastasized as sort of this larger disease:  this cancer that infects our entire body politic here in the United States, where we've lost good faith in our public discourse, we've lost the willingness to accept common facts and recognize that we can debate the implications of the facts. 

There are powerful vested interests who have seen it as advantageous to their agenda, to discredit science and to discredit the message of science. 

Q: Take me through some of the false narratives that you're trying to debunk about climate change. 

A: So this is one important narrative: doom and gloom, despair mongering. There are climate advocates who, you know, of good intentions, of goodwill, who have come to believe that it's too late to do anything about the problem.
 
That's very dangerous because first of all, it's not true. The science indicates otherwise. The science indicates that if we reduce our carbon emissions dramatically, we can avert the worst impacts of climate change. For example, this idea that global warming is now unstoppable, that warming is going to release so much methane from the Arctic that it will warm the planet beyond habitable levels. There is no scientific support for that contention. 

A lot of the folks who fall victim to the doom and gloom are, again, of good intentions, of good will. But they're being weaponized. The inactivists love that narrative because they don't care about the path you take to inaction, whether it's outright denial of the science or denial that there's any possibility of doing anything about the problem. 

Q: Now, you are a scientist first. What science are you working on these days when you're not writing books? 

A: I do continue to do science. When it comes down to it, what I really enjoy doing most is doing science that is cranking out calculations, analyzing data sets, running models and comparing them with observations.

So some of the problems we're working on right now include understanding the relationship between climate change and the sorts of extreme weather events we've seen in recent summers in Canada and the United States and Europe and around the world: unprecedented heat waves and wildfires and floods and droughts. And it turns out that in researching the connections, we learned a couple of things. 

The New Climate War by Michael Mann

One of them is that even the state of the art climate models right now aren't capturing some of those connections. And so the climate models may be underestimating the impact climate change is having in producing these unprecedented, dangerous, extreme weather events.

To understand these connections, you end up using math, math and physics tools that were developed back in the early nineteen hundreds for problems in quantum mechanics. So it turns out to understand the impact that climate change is having on these extreme weather events at the planetary scale, we ended up turning to some of the math and physics that I studied decades ago to understand the behaviour of matter at the smallest scale. 

Q: You've been fighting this climate war for decades. Progress has been remarkably slow. Here we are in the 21st century. We're still on fossil fuels. Emissions are still rising. And yet you say that you're cautiously optimistic. Why is that? 

A: Yeah, I'm optimistic. Even the critics can no longer deny that climate change is real. It's happening because people can see it with their own two eyes.

Science denial is deadly and coronavirus has taught us that. We will get past this crisis. A year from now I think it will be largely in our rearview mirror. But still looming there will be, of course, the even greater crisis of climate change. And I'd like to think that the coronavirus crisis, the pandemic, has opened up an important conversation that will help us as we address this even larger crisis. 

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Carbon Conscious Media: The Publishers Ushering In A New Era Of Sustainability For Brands

The Drum

With our planet in the midst of a climate crisis, publishers are starting to realise that the way they source stories about our planet is just as crucial as the content itself. Enter a new generation of media that is bringing the carbon footprint of its journalism to the fore and attracting green advertisers in the process.

Author
Rebecca Stewart is The Drum's Trends Editor. She manages the title's UK reporting team, commissioning and writing features that shine a spotlight on the big issues affecting the media and marketing industry.
Have you ever considered the carbon footprint of the journalism you consume?

With global newspaper circulation in decline, we’re certainly not talking about how many trees had to perish to get your fingers inky here; instead, we’re referring to how the articles you read online – and the way in which they’re produced – are contributing to greenhouse gas emissions.

Each time you conduct a Google search, or send an email, the transmission of that data pollutes the planet just a tiny amount, underpinned by a process that requires millions of physical servers around the globe, each sapping their own energy as millions of other people do the same thing.

The same can be said for when you click on a news story (regardless of whether it’s about Boris Johnson or Kim and Kayne) and the content passes through a series of delivery networks, data hubs and web infrastructure, all before reaching the little blue-lit screen in your hand.

The carbon footprint of our gadgets, the internet and the systems supporting them account for around 3.7% of global greenhouse emissions, according to green French Think Tank The Shift Project. To put that in context, that is roughly the same amount produced by the global airline industry (in normal, non-Covid-19 times).

What’s more, the carbon impact of a news story will often be exacerbated by how an editor briefs it out. If a reporter is required to be on the ground for a global story, they’ll often have to take a flight to get there.

As consumers increasingly embrace social causes, they are seeking out products and businesses that align with their values, and this extends to media brands too.

Recent IBM data from over 18,000 consumers shows that nearly six in 10 respondents are willing to change their shopping habits to reduce environmental impact.

Eight in 10 indicate sustainability is important for them. And for those who say it is very or extremely important, over 70% would pay a premium of 35%, on average, for brands that are sustainable and environmentally responsible.

In line with this, a fresh cohort of publishers are leaning into the rise of the green consumer with fresh platforms that promise a more environmentally-friendly reader experience. What’s more, they’re already courting attention from brands.

A new generation of carbon-conscious publishers

Beyond the Blue Planet effect, the BBC is one media owner bringing the carbon impact of its journalism to the fore via its global commercial arm. Last year, it launched Future Planet, an editorial platform for in-depth, evidence-based stories on potential solutions to the climate crisis.

Focused in global reporting, its ethos is built around enlisting local reporters on the ground to tell the stories from their communities who are witnessing the impact of climate change first hand. As a result, travel is kept to a minimum and local voices are prioritised.

From exploring whether the dairy industry can adapt to the climate crisis to taking audiences on a tour around the desert run on hydrogen, Future Planet plays host to all sorts of relevant content.

However, there’s a crucial point of difference: each story published carries a figure estimating the carbon emissions associated with creating it, with the BBC claiming itself as the first major publisher to take this step using an independent calculator.

For Amanda Ruggeri, managing editor of the wider BBC Future vertical, which is devoted to science and evidence-based features, it's already making a big difference. Between the site's launch in February 2020 and September of the same year, its journalists have expended less than a tonne of carbon on travel.

"That's the equivalent of less than a single flight from Chicago to Los Angeles," she explains.

"If we'd sent a reporter from London to all of the destinations we covered in that time frame it would have amounted to over 26,340 kilograms of carbon. That's almost almost 26 tonnes of carbon saved or almost five round trips from London to Sydeny. It shows the impact this model can make."

In the same period the site has clocked up 15 million page views and reached 7 million browsers.

"People are engaging with the content at length, which is wonderful to see."

Brands are starting to take notice too. BBC Global News has just snagged Standard Chartered as flagship sponsor of Future Planet from March to May 2021 in markets including Singapore, Hong Kong, Taiwan, UAE, Kenya, Germany and China along with major cities in the US.

In addition, BBC’s StoryWorks branded content team will produce branded material for the client on the theme of ‘a force for good’, including podcasts, audiograms and dynamic articles.

The objective of the partnership is to establish Standard Chartered as a leader in sustainable, climate-friendly finance and communicate its value proposition around decarbonisation and transition to net-zero carbon, which is why it chose to align with the editorial strand.

One Pebble to start an avalanche

It’s not just media’s big boys that are investing in more sustainable media platforms, though. New players have entered the fore in recent years too.

Among them is ethical living magazine Pebble which was set up in 2016 as an antidote to the mainstream media’s “reluctance in covering sustainable issues and lifestyle topics” such as ethical fashion, plastic free living, slow travel and permaculture.

Journalist Georgina Wilson-Powell knew even four years ago that these topics would grow in everyday consumers, who want to reduce our their own environmental impact and expect businesses to do the same. Her platform now has 1.4 million regular readers.

As well as placing provenance on projects and stories other publishers might give a “once a year nod,” Wilson-Powell explains that the pure digital magazine uses green hosted servers. In 2019, it gave 1% of its revenues to various sustainable charities including Feedback and Fashion Revolution.

“When we were running events, we don’t print any flyers, use any single use plastic in set up and ensure all our signage and promo is reusable and made from recycled materials as much as possible,” adds Wilson-Powell.

Digital sustainability magazine Pebble uses green hosted servers.

This philosophy is one that has caught the eye of advertisers too.

“We’ve seen huge growth over the last few years, and our conscious consumer audience are at the forefront of eco trends, so we can spot industry growth in particular areas such as eco-friendly cleaning brands or zero waste shampoo, before it becomes mainstream,” she says.

The magazine counts a range of lifestyle brands, that share its planet and people first ethos, across native content, email marketing and social campaigns, as clients.

“I believe in working on long-term relationships where our readers feel like they’re part of the story rather than one off posts,” adds Wilson-Powell. “We like to say Pebble is a family, readers and brands both become friends and we have supported many ethical brands on their journeys to reach an audience who cares.”

However, she believes that many marketers are missing a trick when it comes to putting their money where their mouths are, and supporting ethical, independent media.

“It’s not enough to run campaigns that support causes or fly the flag for your green credentials, marketing teams need to look at where their spend is going too - and use that to help support the titles that are also doing good and working in a more ethical way than many mainstream outlets.

“While everyone is working with limited resources and budgets at a time when the media landscape has never been so precarious, we don’t funnel profits back to faceless shareholders, we use them to invest in projects that benefit the planet and our community and fund new journalism.”

The tricky maths of carbon measurement

Owing to the complexity of both travel and the internet, Ruggeri admits BBC Future Planet cannot directly measure the exact carbon emissions from any specific story. Since trains and buses aren’t fitted with emissions measuring devices, for instance, the team can’t be sure quite how much a journalist emitted on his or her journey.

BBC works with Wholegrain Digital to get a bespoke carbon estimate for Future Planet stories, but this is tricky too as the technology cannot yet measure for a given click exactly how much carbon is released from the transfer of that data over the internet or which type of device a reader is using when they make that click.

"We didn't want to let the perfect be the enemy of the good on that on though, as long as we're using the best science and the best research, we're part of the solution instead of just reporting on the solution."

Looking ahead, the media industry is coming together to find ways to collectively manage its digital carbon footprint.

A collaboration between computer scientists at the University of Bristol and nine major media companies, including BBC, ITV, Sky and Dentsu Aegis Network, will help content providers understand and manage the significant carbon impacts of digital content.

The 12-month effort, facilitated by sustainability group Carnstone, will see University of Bristol researchers working with sustainability and technology teams across the industry to map their carbon hot spots.

The aim is to create an online carbon calculator (DIMPACT) which will be available to any company offering digital products and services, democratising the ability to for media owners to bake sustainability into their products.

In the meantime, Ruggeri says its up to advertisers to support the media owners already acting in this space.

"As the world emerges from the pandemic, the climate crisis will once more emerge as the biggest challenge the world is facing. So for brands that are interested in being a part of the solution there's no better message to send right now than to align with platforms like ours."

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(AU) As Biden Hits The Accelerator On Climate Action, Australia Remains Stuck In Policy Paralysis

ABCDavid Speers

Both major political parties are treading nervously on climate policy. (ABC News: Jed Cooper, Matt Roberts)

Joe Biden hit the accelerator on climate action this week.

In an all-hands-on-deck approach, the US President declared Wednesday to be "climate day at the White House", as he unveiled plans to freeze oil and gas leases on public land and double offshore wind energy.

He's converting the vast government car fleet to electric vehicles (made in the USA) and plans to host a climate summit of world leaders in April. The climate crisis, he says, is an existential threat.


Joe Biden signs three executive orders to tackle climate change.

Australia, meanwhile, remains stuck in climate policy paralysis, with both major parties treading nervously.

Prime Minister Scott Morrison supports reaching net-zero carbon emissions, but he can't say when this should happen — a rather important part of the equation. He wants more gas in the energy mix, but it's unclear who will pay and whether a big new gas plant is even viable.

And even the idea of funding a new coal-fired power plant won't go away.

Deputy Prime Minister Michael McCormack, fending off the never-ending agitation from his National Party backbench, still flirts with the idea of taxpayer subsidies for coal. Treasurer Josh Frydenburg says it's not going to happen.

Labor's shift in emphasis

Labor, meanwhile, has been unable to capitalise on any of this Coalition confusion. Nearly two years on from its third consecutive election defeat, the ALP is still trying to work out where to land with its vexed climate policy.

Anthony Albanese made a smart political and strategic decision early last year to commit to the target of achieving net-zero emissions by 2050. He read the room and was helped by the overwhelming support for the 2050 target amongst business groups and the international community.

Labor's Mark Butler has been shifted out of the climate portfolio. (ABC News: Matt Roberts)

Far more difficult, and still unresolved, is whether Labor will adopt any mid-term targets or a mechanism to get there.

Albanese's decision to replace Mark Butler from the Labor left with Chris Bowen from the Labor right in the climate portfolio is at the very least a symbolic shift.

Butler had promised Labor would adopt "medium-term targets consistent with the terms of the Paris climate agreement".

A more cautious Bowen only says Labor's policy will be "evidence based" and "economically focused". We're told this is about a shift in emphasis, not policy direction.

It's now all about the "jobs" potential of taking climate action, rather than just saving the planet.

How will climate policy deliver jobs?

The proof, though, will be in the pudding. It's one thing to talk about "framing" the debate around jobs, it's another to demonstrate how your policies will deliver those jobs.

Bowen is now tasked with achieving the elusive Labor goal of landing a suitably ambitious and credible climate policy that doesn't spook voters in regional Queensland.

Albanese's instinct is not to rush into announcing these policies. He wants to see how global events play out this year, referencing this year's climate summit in Glasgow in particular.

Scott Morrison supports reaching net-zero carbon emissions but can't say when this should happen. (ABC News: Pedro Ribeiro)

Morrison, meanwhile, is signalling he won't be taking any updated 2030 or 2035 targets to the summit. In other words, the Australian Government's approach is to "wait and see", rather than moving too far ahead of the pack.

And there's unlikely to be any pressure from the opposition for the Government to be more ambitious, with Albanese also waiting to see how Glasgow plays out.

The Glasgow summit isn't being held until November, which could well be after the Australian election, depending on when the Prime Minister decides to send voters to the polls.

That doesn't mean nothing will happen in the climate debate before Glasgow; other countries will be making commitments throughout the year, with the Biden Administration likely to be leading the charge.

It's hard to imagine either the Government or opposition will be able to avoid telling the world — or indeed Australian voters — before November what their respective plans are for Australian emissions.

Climate policy may not be just about targets, but nor can targets be ignored. 

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