The Conversation
- Brett Hutchins
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Shutterstock
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Author Brett Hutchins is Professor of Media and Communications, Monash University |
As we head towards the end of the summer sporting calendar, Cricket Australia
is facing pressing questions well beyond replacing Justin Langer as coach of
the men’s national teams.
Chief among them is the question of climate change.
While other
sporting codes
and
teams
around the world are starting to use their clout to push for
more
and faster
action, Cricket Australia’s powerbrokers seem to be largely paying lip service to
climate action.
Meanwhile, many players are taking action.
You might think cricket and climate change have nothing in common. Sadly,
that’s not the case.
On a practical level, steadily rising temperatures and
heightened natural disasters make it harder to play the sport safely over
summer.
And on a cultural level, fossil fuel power companies have long used
sponsorships to
“sportwash” their reputations.
It’s time for Cricket Australia to take a stronger stance on climate and turn
away from fossil fuel sponsorships.
Is cricket really at risk?
There is clear and growing evidence rising temperatures, bush fire smoke,
cyclones, floods and drought
brought by climate change
are hurting cricket and the
health of its players
around the world.
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Smoke from the Black Summer bushfires overshadowed the Sheffield
Shield match at the SCG on December 10, 2019. Craig Golding/AAP
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That’s to say nothing of sea level rise and stronger
hurricanes, which threaten to take chunks out of cricket-mad island nations in the
Caribbean.
In June last year, Grenada Prime Minister Keith Mitchell
called on Cricket
Australia and the International Cricket Council to sign on to UN efforts to
harness sport for climate action.
In response, Cricket Australia said they
would
look into it. We’ve heard nothing further.
No doubt some readers will baulk at the idea of putting the politics of
climate change and cricket together. But if the last century of sporting
history has taught us anything, it’s that high level sport and politics go
hand-in-hand, from Cold War Olympics, to race relations, to nationalism.
Climate change is the single biggest issue of our time, dubbed
“code red for humanity”. It’s an exceptionally well established issue seen across atmospheric,
chemical and physical patterns.
To tackle it requires a massive collective
undertaking. That means politics. But to make big changes requires public
buy-in.
Sport, which absorbs so much of our attention, has a vital role to
play.
Players are taking the lead on climate action
Many of Australia’s leading players – including men’s Test captain Pat Cummins
– are not waiting. They are calling for urgent action to protect the sport and
the generations of younger players to follow.
For Cummins, the
realisation was personal. In January 2020, his local cricket club in Penrith sweltered as Western
Sydney became the hottest place on earth. Smoke haze from Black Summer
megafires forced match cancellations.
Two years earlier, Cummins watched as
English captain Joe Root was taken to hospital after battling 47℃ heat.
Last week, Cummins launched
Cricket for Climate, which will
install solar panels on club facilities around the country. He’s not alone in
his activism. This is just the latest surge of support for urgent climate
action by our athletes.
Cricket for Climate follows on from
AFL Players for Climate Action,
which now has 260 members.
On a broader scale, there’s
The Cool Down, a national
climate campaign led by Emma and David Pocock which has more than 300 top
athletes as backers, including cricket’s Alex Blackwell, Rachel Haynes and
Sean Abbott.
Our athletes want faster, stronger action. So what’s the hold up?
Cricket Australia supports climate action through the fine work of the
Sports Environmental Alliance
as an organisational member. But it could do much more.
While Cricket Australia has signed on to Cummins’ new initiative, it has not
committed to either of
two UN initiatives, Sports for Climate Action Framework or the Race to Zero Initiative.
You’d be hard pressed to find detail on Cricket Australia’s environmental
initiatives. There’s no information about this in their
current five year plan
or their
annual report.
There’s no reporting on the
“holistic” sustainability strategy
the organisation stated it was developing in 2020 in the face of concerns
about extreme heat.
The problem of sportswashing and sponsorships
Unfortunately, professional sport is awash with lucrative sponsorships from
fossil fuel companies. The main sponsor of our men’s cricket team is Alinta
Energy, which owns one of Victoria’s largest coal-fired power plants,
Loy Yang B.
While Alinta is moving into
wind
and
solar, its parent company, Pioneer Sail Holdings, is still the
sixth highest
carbon emitting corporation in Australia as of 2019-2020.
These kinds of sponsorships are coming under
increasing scrutiny
nationally and internationally, with
comparisons drawn
between our current fossil fuel corporation sponsorships and tobacco company
sponsorships in the 1980s.
Fossil fuel companies seek out the
“soft power” of sport
as a way to improve their public image and create positive brand associations.
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India’s Sourav Ganguly suffers from heat exhaustion in the 2007
Test in Australia. Andrew Brownbill/AP
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So what would it take to deny fossil fuel companies this kind of social
license? Cricket managers don’t have to look far at all. There’s an excellent
example at Rod Laver Arena, just over the train tracks from Cricket
Australia’s head office.
In January, Tennis Australia sent shockwaves through sport by
cancelling its multi-year sponsorship
with their “official natural gas partner” Santos ahead of this year’s
Australian Open. The cancellation came after a long campaign targeting
“sportswashing”.
This sudden shift is positive. It means the comparison with tobacco companies
now has real teeth. Remember that in the 1980s, tobacco advertising was
everywhere.
To reduce the damage done by smoking, Australia progressively
denied tobacco companies the social license offered by sponsorships and
advertising, as part of a broader push.
We need a similar effort to encourage
a wholesale shift away from fossil fuels.
The question now for Cricket Australia is simple.
How long will it hesitate at
the climate crossroads, caught between the health of its players and planet
and the fossil fuel interests of its sponsors? The players aren’t waiting.
Pat
Cummins and many other players are leading the way to a safer future for
cricket and those who love it.
It’s time for their national governing body to
follow them.
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