The move, one of the most ambitious in the auto industry, is a piece of a broader plan by the company to become carbon neutral by 2040.
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Credit...General
Motors Company, via Associated Press
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The announcement is likely to put pressure on automakers around the world to make similar commitments. It could also embolden President Biden and other elected officials to push for even more aggressive policies to fight climate change. Leaders could point to G.M.’s decision as evidence that even big businesses have decided that it is time for the world to begin to transition away from fossil fuels that have powered the global economy for more than a century.
G.M.’s move is sure to roil the auto industry, which, between car and parts makers, employed about one million people in the United States in 2019, more than any other manufacturing sector by far. It will also have huge ramifications for the oil and gas sector, whose fortunes are closely tied to the internal combustion engine.
A rapid shift by the auto industry could lead to job losses and business failures in related areas. Electric cars don’t have transmissions or need oil changes, meaning conventional service stations will have to retool what they do. Electric vehicles also require fewer workers to make, putting traditional manufacturing jobs at risk. At the same time, the move to electric cars will spark a boom in areas like battery manufacturing, mining and charging stations.
Electric cars today are the fastest-growing segment of the auto industry, but they still make up a small proportion of new car sales: about 3 percent of the global total, according to the International Energy Agency. Sales of such cars jumped last year in Europe and China, but they remain niche products in the United States. They are bought primarily by affluent early adopters who are drawn to the luxury models made by Tesla, which dominates the business, and by environmentally conscious consumers.
A spokesman for Ford Motor declined to directly comment on G.M.’s move but said his company was “committed to leading the electric vehicle revolution in the areas where we are strong.” Several other automakers, most of them European, have previously pledged more modest steps in the direction that G.M. says it is headed. Daimler, which makes Mercedes-Benz cars, has said it would have an electric or hybrid version of each of its models by 2022, and Volkswagen has promised an electric version for each of its models by 2030.
G.M. said its decision to switch to electric cars was part of a broader plan to become carbon neutral by 2040. “General Motors is joining governments and companies around the globe working to establish a safer, greener and better world,” Mary T. Barra, G.M.’s chairman and chief executive, said in a statement. “We encourage others to follow suit and make a significant impact on our industry and on the economy as a whole.”
G.M.’s announcement comes just one week after Mr. Biden signed an executive order directing the Environmental Protection Agency and the Transportation Department to quickly reinstate tough auto fuel-economy rules put in place during the Obama administration, and one day after he signed a follow-up order directing the federal government to purchase all-electric vehicles. He is also pushing for a new economic recovery package to include funding to build 500,000 electric vehicle charging stations, and to create a system of rebates and incentives for purchasing electric vehicles.
On Thursday, a White House spokesman, Vedant Patel, welcomed G.M.’s new commitment. “We applaud efforts by the private sector to further embrace renewable and clean energy technologies,” he said. “As the president and many others have said, efforts like this will help grow our economy and create good-paying union jobs.”
G.M.’s move appears to follow a pattern by Ms. Barra of responding quickly to changes in the White House. It was Ms. Barra who, in the early days of the Trump administration, met with the new president in the Oval Office and asked him to roll back the tough Obama tailpipe pollution rules.
Four years later, her company’s evident about-face has won her the good will of those working to put those rules back in place.
“This move by G.M. is a big deal,” said Margo Oge, a former Obama administration official who played a lead role in developing the tough fuel economy standards and now informally advises the Biden administration and auto companies. “This helps the Biden-Harris administration to focus on long-term decarbonization of vehicles rather than just cleaning up the Trump mess.”
The chief executive of Audi, the luxury car company owned by Volkswagen, said customers would ultimately determine the speed of the transition to electric cars. “Ten years ago, nobody would have been able to foresee the enormous speed of change,” Markus Duesmann, the chief executive, who is also head of technology for Volkswagen, said in a statement.
Ferdinand Dudenhöffer, a veteran industry analyst, said that even if European carmakers had not put a date on internal combustion’s demise, there was a consensus that electric cars would dominate within 10 or 15 years. “Mary Barra is a good C.E.O.,” Mr. Dudenhöffer said. “She has the right strategy.”
Mr. Biden made clear on his first day in office that he intends to make tackling climate change one of the driving forces of his agenda. Chief among them are the federal standards on auto tailpipe pollution, which is the nation’s single largest source of heat-trapping greenhouse gases.
The Obama-era standards had required automakers to achieve an average of 54.5 miles per gallon by 2025, which would have eliminated about six billion tons of planet-warming carbon dioxide pollution over the lifetime of the vehicles, and required a large-scale transition to hybrid and electric vehicles. The Trump administration rolled back the standard to about 40 miles per gallon, essentially eliminating the need for companies to invest in such technology.
The Biden administration is expected to announce by April that it will introduce rules requiring cars to reach an average of about 51 miles per gallon by 2026. The proposal is also expected to include additional provisions aimed at boosting the production and sales of electric vehicles.
The American Petroleum Institute, which represents oil and gas companies, said automakers would do what they felt was right for their businesses. But the group’s senior vice president, Frank Macchiarola, said policymakers ought to protect the right of consumers “to choose what kind of car they want to drive.”
The vision of an all-electric future represents a dramatic shift in thinking at G.M. Just over 20 years ago, it developed an experimental electric car called the EV1 and leased it to a select group of customers. The car was praised by environmentalists. But seeing little profit potential in the EVI and American tastes shifting toward S.U.V.s, the automaker ended the effort. It even went so far as to take cars back from customers and destroy them, an episode chronicled in the documentary “Who Killed the Electric Car?”
G.M.’s reputation was further damaged in environmental circles in the 2000s as it produced larger and larger S.U.V.s. None engendered more scorn than the hulking Hummer H2, introduced in 2002. It weighed more than 6,600 pounds — twice the weight of a Honda Accord — and had a fuel economy of just 10 miles per gallon.
But by 2008, gas prices were rising and G.M.’s focus on trucks and S.U.V.s left it especially vulnerable just as the financial crisis hit. Its lack of fuel-efficient cars was a contributing factor in the troubles that led the company into a government-backed bankruptcy.
That history continues to dog G.M., and some experts said they were not convinced that the company would make the transition to electric cars as quickly as it had promised, in part because Ms. Barra or her successors could simply change their minds.
“To borrow a phrase from Thomas Edison, what consumers and the climate need are commitments that are 1 percent inspiration and 99 percent perspiration,” said David Friedman, a vice president of Consumer Reports. “Strong aspirations are important and inspirational, but firm production plans and strong policies are what move the market and the climate.”
But some in the environmental movement said they trust G.M. The company is working with the Environmental Defense Fund to develop a “shared vision” of leaving internal combustion vehicles behind. “E.D.F. and G.M. have had some important differences in the past, but this is a new day in America,” the group’s president, Fred Krupp, said in a statement.
G.M. said it would increase the use of renewable energy, and would eliminate or offset emissions from its factories, buildings, vehicles and other sources.
The company plans to spend $27 billion over the next five years to introduce 30 electric vehicles, including an electric Hummer pickup truck that it expects to start delivering to customers this year. Currently its main fully electric offering in the United States is the Chevy Bolt, a small car. The company sells several electric models in China.
“This is a guardedly bold move,” said Erik Gordon, a business professor at the University of Michigan who follows the auto industry. “It’s not that risky. Fifteen or 20 years from now, who knows where we might be? Mary Barra won’t even be C.E.O. But right now it’s hugely symbolic. This is very forward-looking.”
G.M. stock jumped after its announcement and closed up 3.5 percent, reflecting a growing consensus among investors that electric cars represent the future, and that Tesla and other electric carmakers will eventually dominate the auto industry, while businesses that do not make the transition to electric vehicles will do poorly.
Of course, even if G.M. and other automakers are able to move to an all-electric fleet by 2035 or 2040, combustion engine cars and trucks are likely to be on the roads for at least several decades to come in the absence of a huge government program designed to encourage people to replace them more quickly. There are more than 250 million vehicles on U.S. roads; the vast majority burn gasoline or diesel, and are on average about 11 years old.
Links
- G.M.’s Bold Move on the Climate
- General Motors Sets All-Electric Target For Vehicles By 2035
- General Motors to eliminate gasoline and diesel light-duty cars and SUVs by 2035
- GM’s move the beginning of the end for petrol cars
- Biden, Emphasizing Job Creation, Signs Sweeping Climate Actions
- The Next Tesla? Investors Bet Big on Electric Truck Maker Rivian
- Tesla Might Finally Have Some Competition. From Ford.
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